Saturday, March 05, 2005

Content Packaging and Metadata: A Change in the Approach to Content Production (John O'Donovan, Ben Lavender)

Official session description

Raw notes to be polished:

John O'Donovan ( - can talk about stuff, can't necessarily link to it (proprietary).

metadata for content fragments at the BBC

archive must be: accessible, utilized, realize value

- meta usable in _different contexts_

- can find content in relevant format

- get more value out of content and content mgt

key: capture metadata at point of creation

- segmented
- learning environments - making content reusable by packaging it
- challenge - right content and context for individual
- World view: reusable content asset -> reusable info object -> learning object -> learning path assembly -> delivery
(doesn't this look like an application/platform architecture)
- mapping same assets _across 9 different curricula_
- Standards: SCORM (object model), Learning object metadata, IMS packaging (how to put assets together in a packet)
- asset -> metadata -> package -> sequence and context
- applications: augmented reality
- shipping massive amounts of content from one platform to new platforms

- BBC wants to be completely tapeless by 2010: small tapeless HD camera that capture metadata
- BBC tech direction internal video to show fully digital future: EPG, search, surprise me, TIVO like, mobile, multi-platform (nothing new here)

SMEF (Std Media Exchange Framework)
- semantic model
- 360 degree production process vs linear process
- commission . Schedule > epg > post, video, interactive production >

TV Anytime
- splitting content horizontally (segment, "scenes") and vertically (strands, e.g., by actor)
- "TiVo on speed"
- good for comedy sketch shows for people to see only the characters they like
- challenge of serving content by preferences: many people in one house -> avatars and user guides (character learns your preferences and biases)

- interactive media player, downloadable software
- currently running as a trial
- BB P2P network
*- watch what you want, when and where you want
- "unmissable TV"
- back and forth 7 days, 14-day guide
- Guide metadata displayed: show, broadcast time, duration, channel, size

- similarities to podcasting
- DRM challenge: who owns particular bits of content, how many times do you get paid for BB content?
- new commissioning process needs new model for rights mgt, e.g., XRML
- time-shifting changes production by making it out of the schedule (e.g., extending the content)
- programs may become more interactive, and change depending on viewer
- people still think TV is passive (serving content based on preferences may be seen as invasion of privacy)
- separate division to commercialize content (e.g., movie library)
- big challenge in video search: scanning thru a piece of video online (rather than reading the transcript) (working on this)