Thursday, April 27, 2006

2006 FIFA World Cup Official Art Posters

My favorite official World Cup Art Poster is this one, "A Cup for your Toy" (even the name is fittingly cute) by China's Luo Brothers. The bold colors, the cherubic giant and mini babes. The dancing lions, all that glorious garish yellow and red. The sheer unfettered fun of this beats all the other posters, I think.

See all 14 official Art Posters at (btw, this was the property I joined when I started working at Yahoo!).

I can't wait for the World Cup to begin. Just over a month until June 9th!

Tuesday, April 18, 2006

Iran's secret weapons: Giant 2B pencils!

I tremble at the destructive doodling that will be wreaked by this angry nation. (As seen at Newsvine.)

Wednesday, April 12, 2006

Core77: Radical Craft - The Second Art Center Design Conference

Core77 has Janet Abrams's writeup of her experience at the recent Art Center Design Conference 2006.

They used my pics for the article!

Thanks to Allan Chochinov of Core77 (and the power of Flickr) for making this happen.

And, btw, hello Core77 readers!

Monday, April 03, 2006

ACDC 2006 - Day 3 (3/25): Craft Gets Radical

Theo walking his Animal

Theo Jansen:
Learning to Walk
- engineer, painter, sculptor
- made UFO and flew it over Delft
- lo-tech/hi-tech work

- makes life-forms from electricity tubes

- uses computer to "evolve species" before building
- copies "genetic codes" from winners after "walking match"

- 11 tubes determine "loop" for walking (shape of a step)


- wind-stomach = lemonade bottles that store wind, energy
- building the beginning of a brain

Jonny Ive

Jonathan Ive: Designs for Insanely Great Experience
- CBE (Commander of the British Empire), "one step below a Sir"
- interview w/ Chee Pearlman

Themes: focus, all-consuming ("no time to worry about periphery")
!Not to do a lot of unnecessary stuff
- "care so much for the few things you do"

!small team, worked together for a long time
- learn collectively
- "special momentum"

!Hates - "look at the difficult problem we solved"

An object testifies to what it takes to make it
- value system, humanity, care that yielded it

Was an Apple customer first, then consultant, then in-house
- wanted to focus on craft

!In order for innovation to take place, company needs to change
- enormously difficult

During hard times at Apple, spent less time designing, more time trying to convince people
!- When you just go back to design (stop blaming others), keep working at it over and over, there's something about a good idea that cuts through, you don't have to persuade

Simple goal: "make nice stuff"
- as good as it can be
- not worry about imposed connections
- not about self-expression or design statement

- If you care about what you make, you need to be there to affect all of it

- arch/design is formed by really understanding the material

- much of starting the design process is talking about what you're trying to do
- what is the goal?
- "What we're good as a team is moving fragile ideas until they become robust, then lots of prototypes, follow through all the way into production."
- "failure is healthy part of the process"
- "I don't feel we're done" (with the iPod)

- brutal speed of technology
- focus on intrinsic value in product rather than technology

How minimal can you go?
- What's important about iPod is the music, not the design
- get the design "out of the way", defer to the content
- trying to simplify and refine is really hard
- "care", "pursuit of excellence"

!It's about making "great product", not making money, it's a consequence
- not "design is important" legislation

Meet everyday w/ Steve, work together
- being preoccupied w/ creating new stuff

Value of learning stuff together, a privilege
- sense of looking to be wrong, inquisitiveness; it means you discovered something new
- are you prepared to be wrong? Are you comfortable w/ being wrong?
- Easier when you've been together a long time, trust

!Be heavy in thinking, light in implementation


Andy Borowitz: What's Intelligent - Design
- Comedian, creator "Fresh Prince of Bel Air"
- best way to close the conference

"I'm so radical, I'm gnarly"

If we defeat terror, what's next? War on shyness?"

Laughter was perfect ending to absorbing, exhausting conference

ACDC 2006 - Day 3 (3/25): Word Craft

Erin McKean. Editor, Oxford American Dictionary

Erin McKean, Everything, in Alphabetical Order
- editor in chief of American Dictionaries for Oxford University Press
- lexicographer, "dictionary evangelist"

- the dictionary is not the Social Register of words
- it's a toolbox, containing words that are useful

- scientist (data) + reporter (annual report of the state of the language)

Building a corpus
- building up to a billion words
- consists of running text (not dead butterflies, in context, the whole article, in the wild)
- what gets in : KWIC (keyword in context), gHits (Google test)

Ergonomic organization
- the way people think
- the first definition is what people think of

She wants a designer to redesign OED
- dictionary has not changed in 100 years
- (e.g., La Petit Larousse Illustre 2005, French dictionary illustrated by Christian Lacroix)
- give raw data, specs, XML
- mentioned visual thesaurus as example

"I make up words at Scrabble. Who's gonna challenge me?"

Jimmy Wales: Knowledge Craft

- Wikipedia goal: Free encyclopedia for everyone

- 50% of all edits done by 0.7% (615) of all users (English WP)
- most active 1.9% have done 72.8% of all edits (across all versions)

- confusing but workable mix of consensus, democracy (sometimes), aristocracy, monarchy (Jimmy)
!- emphasise results over process; flexible about social methodology

Billy Collins, Poet Laureate

Billy Collins: The Poet's Craft
- U.S. Poet Laureate 2001-2003

Read his poems - beautiful

"Good art is the negotiation between you and the form"
- haiku's form "pushes back against your tantrum"

Litany - hilarious love poem

You are the bread and the knife,
the crystal goblet and the wine.
You are the dew on the morning grass
and the burning wheel of the sun.
You are the white apron of the baker

and the marsh birds suddenly in flight.
However, you are not the wind in the orchard,
the plums on the counter,
or the house of cards.
And you are certainly not the pine-scented air.

There is just no way you are the pine-scented air.
It is possible that you are the fish under the bridge,
maybe even the pigeon on the general's head,
but you are not even close

to being the field of cornflowers at dusk.
And a quick look in the mirror will show
that you are neither the boots in the corner

nor the boat asleep in its boathouse.
It might interest you to know,
speaking of the plentiful imagery of the world,

that I am the sound of rain on the roof.
I also happen to be the shooting star,
the evening paper blowing down an alley,

and the basket of chestnuts on the kitchen table.
I am also the moon in the trees
and the blind woman's tea cup.
But don't worry, I am not the bread and the knife.
You are still the bread and the knife.
You will always be the bread and the knife,
not to mention the crystal goblet and--somehow-- the wine.

Lanyard - this one almost made me cry

The other day as I was ricocheting slowly off the blue walls of this room
bouncing from typewriter to piano from bookshelf to an envelope lying on the floor,
I found myself in the "L" section of the dictionary
Where my eyes fell upon the word, Lanyard.
No cookie nibbled by a French novelist could send one more suddenly into the past.
A past where I sat at a workbench at a camp by a deep Adirondack lake,
Learning how to braid thin plastic strips into a lanyard.
A gift for my mother.

I had never seen anyone use a lanyard.
Or wear one, if that's what you did with them.
But that did not keep me from crossing strand over strand,
Again and again,
Until I had made a boxy, red and white lanyard for my mother.

She gave me life and milk from her breasts, and I gave her a lanyard.
She nursed me in many a sick room,
Lifted teaspoons of medicine to my lips,
Set cold facecloths on my forehead then led me out into the airy light,
And taught me to walk and swim and I in turn presented her with a lanyard.

"Here are thousands of meals" she said,
"And here is clothing and a good education."
"And here is your lanyard," I replied,
"Which I made with a little help from a counselor."
"Here is a breathing body and a beating heart,
Strong legs, bones and teeth and two clear eyes to read the world." she whispered.
"And here," I said, "is the lanyard I made at camp."

"And here," I wish to say to her now, "is a smaller gift.
Not the archaic truth, that you can never repay your mother,
But the rueful admission that when she took the two-toned lanyard from my hands,
I was as sure as a boy could be
That this useless worthless thing I wove out of boredom
Would be enough to make us even."


I pour a coating of salt on the table
and make a circle in it with my finger.
This is a cycle of life,
I say to no one;
This is the wheel of fortune,
the Arctic Circle.
This is the ring of Kerry
and the White Rose of Tralee.
I say to the ghosts of my family,
the dead fathers,
the aunt who drowned,
my unborn brothers and sisters,
my unborn children.
This is the sun with its glittering spokes
and the bitter moon.
This is the absolute circle of geometry
I say to the crack in the wall,
to the birds who cross the window,
This is the wheel I just invented
to roll through the rest of my life,
I say,
touching my finger to my tongue.

ACDC 2006 - Day 3 (3/25): Glamour Craft

Harold Koda: Radical Couture - Paradigm Shifts from Poiret to Issey
- Curator, Costume Institute of The Metropolitan Museum

- history of couture
- 19th century: codified system, commercial
- insisted clients pick from menu/palette by season
- artisanal crafts are not dead, workmanship still alive

- The basic (radical) element of couture is Cut
- Balenciaga is great master of the cut

Issey Miyake
- radical: combining recognition of basics and subversion of normative expectations

More creative designers going back to basics, revealing process
- engaging us to recognize artistry

Claudy Jongstra, Felt-maker

Claudy Jongstra: How Old Sheep Learn New Tricks

- weird presentation, had a co-presenter who read from a script, introduced Claudy (after she had been introduced by the conf. organizers), distanced her from the audience, then interjected at the end about the benefits of wool
- object lesson in separating yourself from the audience, how not to do a prezo

- Wool + water + rubbing (friction, heat) = Felt (irreversible process)

Wool is high-tech!
- fire-resistant, absorbs odor, repels water (fatty wax layer), anti-bacterial
- great for restaurants, hospitals

- "Woolbeing" (at least they made a funny)

Isaac Mizrahi

Isaac Mizrahi: From Class to Mass. or Holly Golightly in a Cornfield
- interview w/ Chee Pearlman

- great wit, skill, creativity, showmanship, interaction, learning, med
- Hates fashion that is conscious, self-conscious
- His creative process: "It's a bodily function - sometimes it's good, sometimes not."

- Can't sit still, not happy when not doing something: "I make a lot of things"

!"Craft is getting the meds right."

Socioeconomically, we're ready for fashion at Target
- Others have tried (Halston) but failed

"Target doesn't pander - the way other businesses in America do."
- didn't feel right w/ anyone other than Target

Started with basement studio and puppet theater
- multimedia: made puppets, clothing, show, music, made the puppet theater set, did handpuppet shows at twelve for birthday parties

!"Almost everything I do refers to the past."

- keep going, success is relative, express the real something I'm supposed to express - personality

ACDC 2006 - Day 3 (3/25): Strategy & Leadership Craft

Jim Hackett. CEO Steelcase, and John Hockenberry

Jim Hackett
- Steelcase CEO

Designing spaces for the group mind
- places that help groups design in a better way
- moving from "I" to "You and I" to "We"

based on Mark Weiser (RIP) work on ubicomp at Xerox PARC

!Design's value to business is "solving complex problems:
- helping to see the complexity of things

!Search engines
- key aspects in looking at role of info at work
- search is prosthetic: makes you 100X more powerful
- extend it from personal to groups

- from PC to GC (general computing), displays need to scale up

Conference room

!- information has a seat at the table
!- ambient info
!- put info in the room like you on your desktop
- table allows you to see info from anywhere

- sidespace - for after-mtg discussions (very fruitful)

Claudia Kotchka, VP Design Innovation and Strategy, P&G

Claudia Kotchka, Top Five Mistakes Learned the Hard Way
- accountant who spent most of her time in marketing
- VP Design Innovation & Strategy, P&G

- building design into P&G's DNA for 5 yrs


P&G designer's response to emphasis on efficiency

- P&G is technology co.
- big brands run on scale
- mass mktg: started on soap opera, largest TV advertiser in the world
- design used to be last "decoration station" on the way to market
- focus on efficiency
- 2001, CEO says "We need to design experiences"

5 Lessons
1. Designers are different
- "fish are the last to know they're in water"
- designers are visual, deductive and inductive and abductive (imagine the possibilities)
- businesspeople think in words and numbers, deductive and inductive (logic)
!- teach business leaders how designers are different
!- teach designers the language of business


2. Don't try to explain design. Show it.
- Proctoids: Would you pay the same? Would even want it?
- case studies: internal, external
- Kandoo (helps kids potty train themselves): brand based on design, not technology

3. Designers need inspirational workspaces

4. Experienced hires need time to integrate
- culture shock because there was no map
- instituted massive on-boarding program
- set expectations w/ business leaders

!5. This is a culture change
- biggest lesson
- this is not a design problem
- engaging all functions in the practice of design
- design thinking, design for innovation

Jeff Goodby, Storytelling in Three Seconds or Less
- Goodby Silverstein
!- craft = "Letting the painting tell you what to do next", amplification of the process

- 30sec commercial has haiku-like structure
- takes environmentalist view: want people to get the joke, expect them to be smart, have a sense of humor

- New ads have to be seeked out, sent to friends
- New networks will be made of people
- ads need to be beautiful, interesting for a long time

Entrepreneurial Craft panel discussion

Panel: Tim Brown (IDEO), Kotchka, Hackett, Goodby
- How to make design work in big corporationss?

JH: Lack of design literacy at top of co.s

CK: Craft to implementing design strategy
- Teaching people what design is _in ways they understand_
- how do you show it? Get them to live, experience
- CEO took team to IDEO to immerse in it (it was work, solving problems, not a tour)
- innovating around sustainability

JG: good people find creative ways to work against rational process
- we're seeing beyond the eBay interface to the communities, people
- moving back from mass-produced to craft culture, where users make technology
- emergent experiences: we can't predict where things are going to go
- launch and go on journey w/ users

JH: David Kelley said, "It costs no more to torture plastic ugly than beautiful"

ACDC 2006 - Day 2 (3/24): Story Craft

Mark Breitenberg

- 1st definition: "pertaining to roots, foundations"
- 3rd definition: "extreme departure from traditional"
= tension of new and old!

Resurgence of craft is reaction to two centuries of mass production

!"Homo faber" = "makers"

!Think new thoughts w/ your hands

826 Valencia storefront

Dave Eggers: Selling Peglegs and Grappling Hooks to Third Graders - Strategies, Pitfalls and Legal Implications
- McSweeney's Editor

Wanted 826 Valencia to be "not school"
- pirate supply store up front
- glass eyes, peg legs, eyepatches, "authentic!"
- had to do store because of zoning laws
- 950 tutors now, sending them to schools
- pirate supplies pay the rent!

! Took random idea, constraint (store) and see it transformed, reinterpreted over and over

- New store in NY: Crimefighter and superhero supplies
- Seattle: Space travel supply (soda shop style)
- LA: Duty free shop for time travelers (7-11 style)
- Chicago: Spy supplies, but it won't say Spy, it'll be the "Boring Store"!
- Ann Arbor

!Need volunteer publications designers to help get kids work into published form
- can work on own schedule

- Trust gap: starting out, people didn't know what to expect. Worked w/ teachers; teachers sell kids and parents

!- The constraints help: still working on Quark 4.0 on System 9

Jessica Yu, film director

Jessica Yu, Documenting the Radical
- Director, Master Fencer, Trustee @ Sundance

How to convey what is the thinking about subject?

"In the Realms of the Unreal"
- 15,000-pg novel
- illustrated w/ watercolor
- journals, lyrics, battle songs
- creator was trying to live as much in his imagination as possible

What are the parameters of taking liberty w/ art?
- animate w/ elements in paintings, according to actions in paintings
- don't clean things up

Current movie: Euripedes

Limitation forces you to be more creative

Bob Mankoff, New Yorker cartoon editor

Bob Mankoff, The Art and Science of Cartoons
- New Yorker cartoon editor

- as cartoonist, editor, seller (Pres., Cartoon Bank), is there a conflict of interest?

!Craft is dependent on rejection
- it's how you hone your craft
- persistence, need appetite/tolerance for rejection

- gave up career as experimental psychologist in 1974 to be cartoonist
- sent 20-30 cartoons/wk to New Yorker until accepted

Craft = I'm feeling it, showing it to another person
- you do what you want to do, we hope we like it, we hope you like if we publish it

Cartooning melds cognitive and emotional
- humor = normal + violation of normal
!- cartoon creativity as "conceptual blending" - pix!

!- creativity process like dreaming while awake

Pupil dilation in response to joke comprehension

! UERs!: Applies experimental psychology background via research and analysis of cartoons
- Quadrant analysis
- eye tracking - different for different types
(e.g., 1. picture to caption, end vs 2. (we completely child-proofed the place"): picture to caption, then every element of picture, end)
- pupil size as indicator of comprehension: when people get it, pupil size jumps

ACDC 2006 - Day 2 (3/24): High Tech Craft


Tift Merritt

- guitarist, singer, songwriter,
- performed
- "there is singing in everything"
!-"You can't download a concert ticket" (she meant "the concert experience")
- "We're going back to experiences" (vs objects you can sell)


Danny Hillis, Thinking and Doing Outside the Box
- as undergraduate, built a computer out of Tinkertoys, that played tic-tac-toe, and never lost

- Chip design: As it become more important, became more professionalized, became less of a craft

!Craft as stage that idea goes through
- "adolescent" stage, transition of idea to reality

Applied Minds
- "something more real than the idea"
- walking machines
!- prototypes as "pre-engineering", "the play phase"

It's not just a table map

Yes, it grows mountains

!"When you're playing, it's always worth pushing it an extra step"
- showed TerrainMap, brought the house down
- 4600 pins, 1 motor, overhead projection on silicon skin (like what is used in SFX work), SRI Map software ("best, until Google Earth came along.")

!Craft is moment when idea is pushed by imagination and pulled by reality"

!At Applied Minds, projects must jump 3 hurdles before they are approved
- Do we care about it?
- Can we make money from it?
- Can we do it better than others?

!Big companies are bad at doing new things because they are good at doing old things
- victims of their own success

!External R&D forces go/no-go decision on research, whereas internal R&D tend to be able to avoid that decision

Where Applied Minds sits: Stuff that doesn't work --> (Applied Minds) --> After it works

BMW Center, Munich

Wolf Prix: The Building Arts
- architect from Austria

- radical thinking, strategy, process
- buildings shaped by dynamic forces

BMW building (Munich)
- roof based on tropical storm shape
- opening 2007
- radical prezo: to convince BMW board, convey sense of space and flow, movie, digital + analog, model as big as stage set, made as movie, digitized surface of model into building

!- Have to be politicians to invent strategy to get your idea through

!- go 150% to get 100%

- Architecture should be committed to "expressing content", "commit to building without compromise"

Buildings as functional sculpture
- synergy between program and form

Future: combination of public and private spaces (e.g., BMW building = car showplace + marketplace + entertainment)

Nik Hafermaas, Chair of Graphic Design, Art Center

Nik Hafermaas: Radical Interventions - Transformations of the Mundane
- head of Graphic Design, Art Center

- visual bombardment, 15 yrs of his work in 40 secs

Storytelling by design

Radical interventions
- Pasadena power plant project: converting power plant into high-tech park
- transformative, scalable, substance --> "PowerPlants", based on palm trees, LEDs, self-sufficient, solar-powered, patterns controlled by WIFI network

- resilience and persistence to push projects through authorities

Bruce Sterling: "Tomorrow's frontier is the wreckage of the unsustainable past."

Stefan Sagmeister's thoughts from diary

Stefan Sagmeister
- took a year off
- concerned about losing work, but got more press for not working than for working
- developed list of quotes out of diary kept during year off
- used quotes for several client projects

"Assuming is stifling"
- "Mostly, my own assumptions are reason for mediocre work"
- self-censorship

- Interactive typography

"Having guts always works out for me"

ACDC 2006 - Day 2 (3/24): Crafting Big Ideas

Jane Olson, Chairman, Human Rights Watch

Jane Olson

- Human Rights Watch, chairman
- 30 yrs documenting and photographing human rights abuse and suffering
- advocacy + marketing + straight ahead journalism

!The craft of inspiring people to care, motivating people to action

Focused on Yugoslavia, ethnic cleansing in Bosnia Herzegovinia

!Needed to instil in audiences the sense of human faces
- tell stories, instead of battering people w/ facts
- knitting together helped women refugees to open up to share stories (horrors of watching their men and children killed, being raped, etc.)
- 1992, story of refugee who undid her sweater in order to darn socks, which she gave to Jane, led to yarn drive, knitting supplies for Bosnia, 30 tons of materials being sent
= !Never doubt that one person can make a difference

"Fatima" - former model, survived war, started fashion collective
- in order to survive, had to forgive
- started Women Survivors of War Crimes: _survivors_, not victims!
- no revenge
- made clothes out of burlap, had fashion shows w/ refugees as models
!It's what you do w/ what you have that makes a difference

!Creative arts can help so much with healing - reawakens instinct to survive
- like Martha says, "It's a good thing."

Bill Gross
- Founder, Idealab and Energy Innovations, Inc.

Talked about making solar collectors affordable

1. Choose your angle
- focused strategy
- state goal clearly, then divide the solution paths into divergent strategies
- (e.g., solar is 4x more expensive than traditional energy ... reduce cost of solar energy by 4x = don't use silicon, make silicon cheaper, use less silicon)
- solution only uses 1/25 as much silicon as traditional product = cost-effective w/ subsidies (CA) today!

2. Use the force
- smaller sized unit (< 8ft) allows mass production (vs on-site construction)
!- listen to constraints
- Edison: "I haven't failed, I've found many ways that don't work."

!3. Most things fail - fail often fast
- rapid prototyping

4. Healthy disregard for impossible
- don't give up, but read the signals

Maurice Cox

Maurice Cox, Instigators, Agitators and Risk-Takers
- asst prof, Architecture, U of VA
- former mayor, Charlottesville, VA

!Design as a tool for civic discourse
- create dissatisfaction w/ way things are?
- engage the public in our discourse

!-Access to design as inalienable right

Led effort to reshape Charlottesville
- more urban density, more pedestrian traffic, in response to "reversion" (renouncing city status to revert to township)

City as artifact, organism
- must be crafted as a whole
- what would density look like

Imagine a city w/ no parking lots
- but must get a handle on zoning rules
- took 3 yrs to change zoning law: abandon exclusive commercial zone, become mixed-use zone
- More complex at center of city, allows for more density, multiple-use

!You don't like the rules, break them
- but have a good reason, bring lots of people with you

Reinforce public realm
- anchored by extraordinary public works
- e.g., transit ctr + amphitheater + city hall

Monument to free expression: Public chalkboard, 7' H x 70' L, right in front of City Hall, w/o censorship, backdrop for artwork, manifestos, public protest
- create a point for conflict in public space
!- What about fears of abuse?: "For every lewd comment, there will be 20 who respond against it"

Kickstart Moneymaker Pump

Martin Fisher
- cofounder, CEO, KickStart: Tools to End Poverty

- small ideas for solving big problems

Design to End Poverty
- poverty is world's biggest problem

- End of cold war turned subsistence and controlled economies (that got subsidies from the US and USSR) into cash-based economies (no subsidies)

Solution: People
- need help identifying profitable business models
- accessing right equipment

Focus on East Africa
- to end poverty, we have to solve rural poverty
- $95 manual pump
- bang for buck = 20/1; $1 donated = $20 in new profits and wages in first 4 yrs of operation
!- built supply chain where everyone (mfr, retailer, farmer) makes money
!- marketing subsidies until tipping pt., stop mktg, leaving a sustainable business

Hip Pump (hand pump is tiring)

!But "we're not trying to sell pumps, we're trying to get people out of poverty"

You're working w/ mkt forces, institutional forces, democracy forces

Panel Discussion

- engage discourse, broad participation, "you have no choice"
- process of exclusion
- "rebuilding will not be successful until people are engaged"
- meet them where they are
- tap desire to change their world
- motivation and reasons behind change must be supported by broad base before setting into law

- power of leadership
!- individual act shows others they all have power
- survivor spirits come to the fore; empower them w/ framework, tools, resources, support
- individual stories vs mass data

- microfinance not solution in Africa due to lack of social network to support it
- no village ctrs, farmers tend to live, work on their own farms
- KickStart pumps use pressurized irrigation (direct to root, more efficient) vs flood irrigation (US, surface, inefficiency via evaporation)

- city regulations changing to allow solar
!- what if we combine solar energy and plug-in hybrids!

ACDC 2006 - Day 2 (3/24): Vehicle Craft

Erica Clark, SVP, Art Center

!Brought our attention to the definition of Radical - "root, basis" (not just the defn we're used to)

Radical Kraft

John Hockenberry, Conference Moderator
- great, funny, energetic presenter
- Parody PPT brought the house down
- Radical Kraft (Velveeta): "After a few days under the spotlights, it'll get really radical"

!"Every end is a beginning ..." T.S. Eliot poem


Dan Neil: Recrafting the Car - An Industry Critique

LA Times automotive journalist (only Pulitzer Prize-winning auto journalist)

Craftwerks - the automotive bureaucracy and the genius in the garage

Wanted to convert MG to electric power, wrote about it, lots of tinkerers responded that they'd done it

!Progress in auto industry is dialectical
- orthodoxy vs unorthodox

!Automotive craft = power to subvert

Morbid disconnect between vehicles we need vs vehicles we have
- the free mkt is not working well

Radical craft:

Jet-powered Beetle!


Plug-in hybrids!
- Felix Kramer, exploit Prius creep-home mode to make care more electric -> Plug-in Prius
- Toyota fought this all the way
- 3 yrs later, proposed by GWB (cut fuel addiction)
- Toyota now has plug-in hybrid demo (PHEV)

Bruce Crowser's six-cycle engine
- hot-rodder, famous drag racer, built camshaft co., retired, 75 y.o.
- Most power that goes into engine (75%) lost as heat
- 4-stroke: "suck, squeeze, bang, blow"
- steam-gas hybrid engine: don't need radiator! Water-flash to steam
- VW has something like this

David Ramey butanol instead of ethanol
- chemist from OH
- ethanol has bad energy budget (grow corn, fertilizer, etc.)
- use bacterial agent to break down biomass (e.g, grass) to get butanol
- 42% more energy per unit of feedstock
- drove OH to CA and back to publicize this
!- You can't mass produce SINCERITY!

Steve Fambro Aptera Hybrid
- 330mpg, 850lbs, $20K
- garage project, electrical engineer
- co: Accelerated Composites
- carbon-fiber body (like race cars)
- we need lighter cars for more fuel efficiency but CAPFA (Consumer protection) regulations require heavy cars for safety even though lightweight cars are not dangerous to people

X Prize for 250 mpg car

XPrize for autos!
- $25m, 250 mpg, 10K manufactured
- huge capex

With increasing user operability on modular auto components, is there room for a Jobs/Wozniak model to contest auto industry
- still high cap costs, and auto co.s can just buy you out

GM is a decade late in downsizing, heading toward bankruptcy
- what kind of GM comes out at the other end?

The radical craft in auto industry: Connecting pockets of expertise w/ new forms of capital

Barriers: Cost of entry, protectionist regulations ("you can't build light cars, it's dangerous")

Constance Adams, Spaceship Architect

Constance Adams: Space Architecture - Crafting the Mothership
- trained as architect, urban planner
- designing human habitable spaces that can function anywhere in the universe
-, The Journal of AeroSpace Architecture

Technology = technae (craft) + logos (knowledge)

Does Earth propagate its genome?
- mothership idea, zygote

Our spacecraft need to be symbiome for human (zygote, seed)

Hydrogen is the principal element that can shield against any radiation
- water womb

Power, water, air
- recycling water w/ concentrated bacteria - minimizing the natural loop
- miniaturization of plants for agriculture

Buffer size
- how much extra room needed before you hit the wall of what you can do
- air cleansed by wheat chamber
- four T-shirts sent in w/ iron transfers had enough formaldehyde from "off-gassing" to kill, overwhelmed buffer, shut down the shuttle-living experiment (PBC has got to go!)

- innovation always has a price, we must be prepared to pay it
- what happens w/o gravity

- communications issues
- phase-shift (39 mins longer days in Mars)
- astronauts can use ham radio (low tech) for constant comm

Mars next target for seeding the mothership

Designers working w/ engineers
- "profound schism"
!- holistic system relies on human interface

What Earthlings need: a sense of time, place, wellness

Process: turning aesthetics into numbers

! See progression from what we have now to where we want to go
- humility, get humble

Chinese prisoners may make cheaper CO2 cars but they contribute to destabilization of the mothership

Think: minimal waste, sustainability is economical, multiple-use components
- multi-use chair: lunchtime, TV time, hospital bed, wheelchair
- same principles for space design apply down here on Earth!

Mitigate the risk in the human system

Design work environment
- choreograph the process (e.g., how do you turn a screwdriver in zero gravity with no surface to brace against - choose one screwdriver!)

Spacesuit is the smallest spaceship ever

Sees her role as Cathedral builder
- "lay as usable a foundation as possible for those that come before me"

Structural challenge: How to pursue grand projects in a democracy?

David Gallo, Oceanographer, Woods Hole

David Gallo: Designing the Deepest Diving Robot

- oceanographer Woods Hole, deep ocean exploration

- we've hardly explored the ocean (only 2%)]

- deep sea: no light, no radio communication

- here to bottom of sea = 1000 atm = ~1600psi
- here to Mars = 1 atm
- depth = avg 2 mi - 7 mi

!For radical craft to make a difference, it has to be routine
- think practical rather than radical
- he was talking about craft being small and light to be easily transportable

- autonomous underwater vehicle, for mapping
- sensors: sound, salinity, temperature, pictures

Titanic exploration was testbed for deep sea vessels

Heat vents from deep, no sunlight
- Energy from inside out (rather than the sun, outside in)
- "Oven" cooks ingredients for life
- Life is tenacious

! We're not killing the Earth, we're making it impossible for organisms like ourselves to live here

We're water-stressed
- 1 bil w/o clean water
- rainfall patterns changing

ACDC (Art Center Design Conference) 2006 - Keynote (3/23)

Opened by Richard Koshalek, introductory remarks by Chee Pearlman, keynote by Adam Gopnik, closing speech/performance by Ricky Jay

Vapor Wall

Chee Pearlman, Guest Program Director

Mars Rover was inspiration for ACDC: handmade, bespoke, handcraft + technology - it was a "radical craft"!

Craft is degraded in our culture.

Yet, there is a premium on the "presence of the hand." (e.g., mango flowers, knotted chair, floral-shaped radiator)

Junk mail is "fake craft" vs note to "Anty Chee" from her niece

Cortex-hand connection is the root of inspiration.

Conference is full-engagement, deeply-immersive media. You can't change the channel.

Adam Gopnik gives the keynote

Adam Gopnik, staff writer, New Yorker

Definition, history, future

We have an enormous attraction to objects but not a good vocabulary to talk about things, design, craft - "the tchotchke challenge"

Arts & craft dichotomy analogous to "coffee and tea" - craft is "uncaffeinated"

History: Design objects have been leaders as well as followers
- Renaissance: craftsmen stopped thinking of themselves as craftsmen/artisans but instead as rivals to architects, poets etc (from craft to "inspiring artist")
- Modernism: craft as medium for higher expression, springboard for true art

Tension: We like the skill, technique, manual aspects associated with craft, but we also like that it's sincere, simple, primitive (skill vs sophistication)

Future: All craft activites are inherently radical (not just aesthetic)

What is craft?
- Practice of making things that have function ("basic") in addition to beauty
- "imagination alloyed by function"

Role of radical craft
- simple things to help us restore our humanity (utopian tool)
- mere craft has been real innovators of art
e.g. Rikfeld (sp.) (furniture) vs Piet Mondrian

Low craft as radical craft
- hobbies!
- as mental workers we need to be balanced by "lowly" hobby (e.g., Einstein played violin)

Adam's hobby is cooking
- something you can only learn by doing
- not conceptual, intellectual
- being mindful w/o thinking abstractly
- being intelligent w/o being intellectual
(sounds like he's talking about FLOW)
- Zen, now, lifted above

For Producers: Craft as antidote to abstraction
- least susceptible to ideology (e.g., Shakers' radical theology gave them setting to reshape craft)

For Users: Radical craft provides escape from abstraction, ideology to the now, real
- not just new, exciting but spiritual
- moving from "self" to "service"

!When we admire craft, we're admiring the erasure of the line between style and function

Radicalism lies in the relationship between producer, object and user
- being mindful of the problem at hand, when we make, when we perceive and use

Successful solutions proliferate more successful solutions (e.g., 2-blade razor has become 5-blade razor)

I admit, he referred to many artists I didn't recognize, and, the history was starting to bore me.

Ricky Jay attacking watermelon with deadly throwing playing cards

Ricky Jay, Conjuring Up Close

History of the "harms race" of magicians, how they put themselves in increasingly extreme (radical) positions in order to gain notoriety (decapitations, bullet-catching, crucifixions)
- Book: "Learned Pigs and Fireproof Women"

Finally, did card tricks!